BGCA Fundraising Campaign for Ross Stores

Help local kids thrive.

For this campaign, we used oversized school supplies as a visual metaphor for "big goals." The props and cut-outs creatively represented the initiative of helping local kids achieve their dreams through access to essential educational resources at their local Boys & Girls Club. These in-store materials, featured in Ross stores nationwide, made a significant impact—ultimately helping raise $4.3 million. This campaign successfully influenced shoppers to donate, empowering children to reach their full potential.