Bozeman, MT is the place to be for those that don’t always adventure.
Travel Montana plans to promote Bozeman as a place for those seeking a step down from Yellowstone, but don’t want to miss an adventure.
It is the getaway from your getaway. Sometimes skiing, snowboarding, hikes, and all things outdoors-y are too much.
Sometimes you want an adventure, but not too much of an adventure.
We’ll showcase a new line of gear with REI for the unsuspecting outdoorsmen. This line is for those that want to kick back and relax! Available online and in brick and mortar stores across Montana.
OOH in high traffic adventure areas, such as ski resorts and national parks. They will feature QR codes, taking consumers to a Bozeman landing page.
Here we encourage consumers to share their #adventurefails and tag @travelmontana.
Whether you can’t stay up on your skis or you were just too spent to finish that 10 mile hike, we want to see it because we get it.
Keeping it real with even more “encouragement”…we aren’t all professional outdoorsmen and that’s quite alright.
