Every brand has a story.
With an emphasis on the red tab, Levi’s bold token of identity,
we highlight past and present stories of those who make history in their Levi’s.
We’ll start our story by placing red tabs on iconic statues in various cities, highlighting their iconic stories with the mark that represents ours.
Red cloth tabs will be stitched with a short excerpt from consumers showcasing personal stories of memorable moments they wore their Levi’s. They will also feature a QR code to get the full story and find out more about the people behind the story.
Next, we’ll take those stories to social media.
“Thank you for coming to my TabTalk.” The stories continue, but in front of a live audience.
Print/Social
